For this assignment, we were tasked with writing a press release and corresponding media pitch about a relevant topic in current fashion news. I chose to focus on the collaboration between Pete Davidson and Reformation for their Valentine’s Day campaign. In the campaign, they featured Davidson in their special Valentine’s Day lounge wear line, calling both Davidson and themselves “the go-to complement to beautiful and talented women everywhere.”
I thought this assignment was very helpful, as it gave me valuable knowledge and experience with writing press releases and pitches. I learned how to concisely convey information in a way that is compelling to readers as well as authentic to the brand’s identity. It showed me the importance of aligning a brand’s story with current trends and news angles to grab a journalist’s attention. I also learned how to structure a press release professionally, highlight key news elements, and pitch ideas with a clear, persuasive hook – skills that are essential for building relationships with the media and the fashion industry.
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