University of Michigan Honors Graduate · Open to Chicago + Metro Detroit
PR,
Marketing
& Social Media
I'm a recent University of Michigan graduate (BA Communication & Media with honors, and a minor in Social Media Analysis and Design) with hands-on experience in PR, social media strategy, and integrated marketing. I care about getting the details right and staying true to a brand's identity while bringing something new to the table.
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A bit about me
I graduated from the University of Michigan with honors, earning my Bachelor of Arts in Communication & Media with a minor in Social Media Analysis and Design. Throughout college, I was fortunate to take on real leadership roles - not just coursework - that gave me hands-on experience in PR, social media strategy, and integrated marketing campaigns.
A lot of what I've learned has come from figuring out how to align every element of a campaign under one unified vision - from a press release to a social media calendar to an event pitch. I've done that for class projects, for SHEI Magazine, for Alpha Gamma Delta, and for the VIPs Fund, often at the same time.
My senior thesis, Bot couture: The role of artificial intelligence in luxury fashion media campaigns, earned Distinction - it brought together everything I care about: brand authenticity, consumer perception, and how communication shifts when the medium does.
I'm based in Metro Detroit right now and relocating to Chicago this summer. I'm looking for a role where I can keep learning, contribute to real campaigns, and work with a team that cares about doing the work well - and I'm open to opportunities in both markets in the meantime.
What I bring
PR & Communications
I've written press releases and media pitches for class and for SHEI Magazine, and learned how to structure a story so it's compelling to a journalist while staying authentic to the brand. Getting that balance right is something I genuinely enjoy.
Social Media Strategy
As Director of Social Media for Alpha Gamma Delta and through my work at SHEI, I've managed content calendars, coordinated photography and copy, and thought about how to tailor content to different audiences on different platforms.
Marketing & Campaign Strategy
For the Aritzia x Noir PR project, I developed a full media kit: press release, brand story, fact sheet, lookbook, collaboration pitch, event pitch, and social media strategy. Keeping every element aligned under one vision was the most valuable thing I took from that project.
Executive Marketing Leadership
At SHEI Magazine, I started on the PR team and worked my way up to Executive Marketing Director over three years. Along the way I learned how to delegate, give direction, and take responsibility for the bigger picture while still caring about the details.
Sales & Business Development
As Marketing Team Member and Sales Coordinator for the VIPs Fund, I worked on both the marketing and the outreach side. It gave me a practical sense of how marketing and business development work together.
Content Creation & Copywriting
One thing my coursework and extracurriculars have reinforced is that writing for a brand means stepping into their voice, not your own. I've written media pitches, social captions, and lookbook copy - the goal is always the same: sound like the brand, not like an assignment.
What sets me apart
I care about staying true to a brand's identity while also creating something new.
Experience
I was part of SHEI Magazine throughout my time at Michigan, starting on the PR team and eventually becoming Executive Marketing Director. It was the through-line of my college experience — I learned more about brand strategy, communications, and leadership from this role than anywhere else.
- —Spearheaded multi-channel marketing strategies across digital, print, and experiential platforms
- —Orchestrated PR campaigns, developed strategic partnerships, and led outreach initiatives
- —Led brand positioning efforts to cultivate relationships with local businesses and fashion industry partners
- —Managed cross-functional teams across editorial, design, and business divisions
- —Led weekly team meetings and managed various teams within PR
- —Built and maintained relationships with organizations for partnerships and tailored brand image
- —Collaborated with merchandising to design clothing products and strategize creative direction
- —Engaged audience through distribution of print magazines and established connections with Ann Arbor businesses
- —Oversaw planning of events including pop-ups, fashion shows, and launch parties
As Director of Social Media, I was responsible for the chapter's entire social presence — planning the content calendar, coordinating photography and graphics, writing the copy, and making sure everything felt cohesive and on-brand.
- —Managed all official social media accounts (Instagram, TikTok) and curated aesthetic direction of feeds
- —Designed graphics for events and fundraisers using Canva; edited videos via CapCut
- —Coordinated photoshoots and conducted analysis of social media trends
The dual role at VIPs Fund gave me a useful perspective on how marketing and sales work together. I was creating materials on one side and helping coordinate the outreach pipeline on the other.
- —Coordinated photoshoots and managed media accounts (Instagram, LinkedIn, Facebook) and organization website
- —Developed monthly newsletter and strengthened relations with local businesses via pop-up events
- —Maintained relations with local artists in Madagascar and examined similar businesses to determine product pricing
- —Conducted mock strategic analysis via case studies of relevant issues within the fashion industry
- —Accumulated professional knowledge through events with fashion industry leaders (Estée Lauder Executive Director, L'Oréal VP of Marketing)
- —Connected with Ann Arbor sustainable fashion businesses (Shinola, Bivouac) to gain insight into marketing strategies and product development
My internship at Mind4Youth was my first experience working in a mission-driven environment, and it taught me how to write content that connects authentically with a specific community.
- —Designed graphics for official Instagram account and researched trends in youth mental health
- —Developed marketing campaigns and cultivated promotional plans for non-profit fundraisers
- —Conveyed philanthropic mission through design execution and marketing analytics
- —Managed guest communications, bookings, and coordinated seating for 300+ guests
- —Resolved client inquiries and issues to ensure optimal guest experience
Education & Leadership
Skills & Tools
Let's connect
I'm a recent University of Michigan honors graduate relocating to Chicago this summer. I'm looking for a role in PR, marketing, or social media strategy where I can contribute from day one and keep growing — and I'm open to opportunities in Metro Detroit in the meantime. If that sounds like a fit, I'd love to connect.
Send a Message
I'll get back to you as soon as I can.