Selected Work

Creative
Portfolio

A collection of social media campaigns, brand design, editorial content, UX research, and print projects created across organizations, clients, and coursework.

01

Social Media Design

Alpha Gamma Delta

Social media graphics, recruitment campaigns, event flyers, and story content designed for the University of Michigan AGD chapter. Work spans organic posts, recruitment countdowns, and multicultural programming.

Social Media Canva Brand Design Campaign Strategy Event Marketing

Campaign Series — Moments of Love

Moments of Love 1 Moments of Love 3 Moments of Love 5 Moments of Love 7 Moments of Love 9

Recruitment Series — Potential New Members

To Potential New Members 1 To Potential New Members 2 Rush bag content series

Content Series — What's In My Rush Bag

Rush bag 1 Rush bag 2 Rush bag 3 Rush bag 4 Rush bag 5

Video Content — Stories & Reels

02

Nonprofit Campaign Design

Mind4Youth

Social media campaign design for Mind4Youth, a nonprofit focused on youth mental health. Work includes three distinct campaign series with coordinated feed posts and story graphics, developed through a social media partnerships program.

Social Media Campaigns Nonprofit Mental Health Content Strategy Instagram

Campaign — Creativity & Emotional Expression

Creativity campaign post 1 Creativity campaign post 2 Creativity campaign post 3 Creativity campaign post 4 Creativity campaign post 5
Creativity campaign story

Instagram Story

Coordinated story graphic extending the campaign narrative

Campaign — Setting & Achieving Realistic Goals

Goals campaign post 1 Goals campaign post 2 Goals campaign post 3 Goals campaign post 4 Goals campaign post 5
Goals story 1 Goals story 2 Goals story 3 Goals story 4 Goals story 5

Campaign — Positive Friendships & Featured Posts

Positive friendships post Positive friendships story Mind4Youth SMPP post 1 Mind4Youth SMPP post 2

"Design is not just what it looks like and feels like — design is how it works."

Approach to every project

03

Editorial Design

SHEI Magazine

Content design and editorial photography work for SHEI, the University of Michigan's student-run fashion and lifestyle magazine. Includes launch posters, photography, and digital campaign assets.

Editorial Design Photography Print Fashion Launch Campaign

Launch Posters

SHEI launch poster
Launch Poster
SHEI launch poster 5
Launch Poster
SHEI launch poster 6
Launch Poster
SHEI launch poster 7
Launch Poster

Photography & Digital Assets

SHEI editorial photo
Editorial Photography
SHEI editorial photo
Editorial Photography
SHEI editorial photo
Editorial Photography
SHEI editorial photo
Editorial Photography
SHEI editorial photo
Editorial Photography
SHEI editorial photo
Editorial Photography

Digital Content

SHEI digital content
Digital Content
SHEI digital content
Digital Content
SHEI digital content
Digital Content

Video Content

▶ Video
04

Academic Design Projects

Graphic Design

Print and brand design projects completed through the University of Michigan's graphic design curriculum. Work spans business card design, booklet layout, poster design, pattern development, and brand observation studies.

Print Design Brand Identity Typography Layout Pattern Design

Poster Design

Vertical Poster Project

Conceptual poster design exploring hierarchy, typography, and visual composition in vertical format.

View PDF

Publication Design

Booklet — Project 3

Multi-page booklet demonstrating grid systems, typographic hierarchy, and cohesive layout design.

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Brand Identity

Business Card — Project 4

Business card design exploring personal brand identity, typography, and print production considerations.

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Brand Identity

Horizontal Business Card — Final

Final iteration of business card design in horizontal format, refined through critique and iteration.

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Pattern Design

Pattern Chart — Project 5

Surface pattern design project developing original repeating patterns through systematic exploration.

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Brand Observation Study 3

Brand Analysis

Brand Observation Study 3

Critical analysis of visual identity systems, examining how brands communicate through design language. Five mood-board spreads — Maggie Rogers, Blood Orange, Bad Bunny, Bon Iver.

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05

UX & Information Design

School of Information

Research, UX strategy, and information design projects from the University of Michigan's School of Information. Work includes user research, product design, style systems, and data visualization.

UX Research Information Architecture Data Visualization Product Design Style Systems

Featured Work — InfoMaven Infographic

InfoMaven Infographic

Data Visualization

InfoMaven Infographic

A comprehensive infographic presenting complex information through thoughtful visual hierarchy, data visualization, and editorial design principles.

Information Design Data Viz Visual Hierarchy
06

Video & Campaign Production

VIPs

Video production, mood board development, and campaign assets for VIPs — featuring the Heirloom concept and coordinated visual storytelling across formats.

Video Production Mood Board Brand Strategy Visual Storytelling Campaign Assets

Campaign Visual Assets

VIPs campaign visual
Campaign Visual
VIPs campaign visual
Campaign Visual
VIPs campaign visual
Campaign Visual
VIPs campaign photo
Campaign Photography
07

Public Relations Writing

PR Writing

Strategic communications projects from COMM 342 — full media kits, press releases, and brand pitches developed for real brands and real audiences.

PR Writing Media Pitch Press Release Brand Strategy COMM 342
Aritzia x Noir Public Relations — Media Kit cover

Media Kit · Brand Strategy

Aritzia × Noir Public Relations

Group PR project — comprehensive media kit including press release, media pitch, brand story, fact sheet, lookbook, and event & collaboration pitch with @wishbonekitchen (Meredith Hayden). Social media strategy included.

View 15 Pages
Reformation Hard Launches Collection with Pete Davidson — Press Release cover

Press Release · Media Pitch

Reformation Hard Launches Collection with Pete Davidson

Press release and media pitch for Reformation's Valentine's Day campaign with Pete Davidson — announcing a limited-edition lounge wear collection with tailored pitches for lifestyle and fashion media.

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05

Let's connect

I'm graduating in May 2026 and relocating to Chicago, and I'm looking for a role in PR, marketing, or social media strategy where I can contribute from day one and keep growing. If that sounds like a fit, I'd love to connect.

Olivia Wimpari

Send a Message

I'll get back to you as soon as I can.