Selected Work
Creative
Portfolio
Senior Thesis — Earned Distinction
Bot couture
The role of artificial intelligence in luxury fashion media campaigns. A year-long independent research study in the LSA Communication & Media Senior Thesis & Honors Program at the University of Michigan, advised by Dr. Devon Powers. Earned Distinction.
Abstract
Generative artificial intelligence use has become increasingly common in creative spaces, particularly in digital advertising for luxury fashion. Through a discourse analysis investigation of luxury fashion social media pages, this study researches how the use of generative AI in marketing campaigns affects the consumer relationship to the brand. The results conclude that consumers have a predominantly negative response to clear AI use in fashion campaign imagery. This study argues the presence of AI in luxury fashion campaigns reshapes consumer perception of the brand, primarily by signifying a lack of creativity, authenticity, and effort.
Method
Identified six luxury-to-high-fashion brands accused of using AI on official Instagram and TikTok accounts — Gucci, Valentino, Louis Vuitton, Guess, Vogue, and Gentle Monster. Created a synthetic social media account on both platforms to observe. Collected 292 pieces of comment data directly addressing AI use, then analyzed via Discourse Analysis and Thematic Analysis methods.
Key Findings
- —Roughly 73% of comments collected were a negative response
- —Generative AI use predominantly signaled a brand lacked creativity, authenticity, or effort to the consumer
- —Consumers preferred human art and artists creating in collaboration with AI, rejecting artists creating in collaboration with AI alone
Social Media Design
Alpha Gamma Delta
Social media graphics, recruitment campaigns, event flyers, and story content designed for the University of Michigan AGD chapter. Work spans organic posts, recruitment countdowns, and multicultural programming.
Campaign Series — Moments of Love
Recruitment Series — Potential New Members
Content Series — What's In My Rush Bag
Video Content — Stories & Reels
Editorial Design
SHEI Magazine
Content design and editorial photography work for SHEI, the University of Michigan's student-run fashion and lifestyle magazine. Includes launch posters, photography, and digital campaign assets.
Launch Posters
Photography & Digital Assets
Digital Content
Video Content
Video & Campaign Production
VIPs
Video production, mood board development, and campaign assets for VIPs — featuring the Heirloom concept and coordinated visual storytelling across formats.
Campaign Visual Assets
UX & Information Design
School of Information
Research, UX strategy, and information design projects from the University of Michigan's School of Information. Work includes user research, product design, style systems, and data visualization.
Featured Work — InfoMaven Infographic
Data Visualization
InfoMaven Infographic
A comprehensive infographic presenting complex information through thoughtful visual hierarchy, data visualization, and editorial design principles.
Project Documents
UX Design
SI 429 — Final Project Document
Final UX design project documentation covering research, ideation, prototyping, and user testing for a digital product.
View PDF
Design Systems
SI 429 — Design Style Guide
Comprehensive design system and style guide establishing visual standards, component libraries, and usage guidelines.
View PDF
UX Research
SI 429 — Research Presentation
Research project presentation documenting user interviews, competitive analysis, and synthesized insights for product strategy.
View PDFUX & Information Design
School of Information
Research, UX strategy, and information design projects from the University of Michigan's School of Information. Work includes user research, product design, style systems, and data visualization.
Featured Work — InfoMaven Infographic
Data Visualization
InfoMaven Infographic
A comprehensive infographic presenting complex information through thoughtful visual hierarchy, data visualization, and editorial design principles.
Project Documents
UX Design
SI 429 — Final Project Document
Final UX design project documentation covering research, ideation, prototyping, and user testing for a digital product.
View PDFDesign Systems
SI 429 — Design Style Guide
Comprehensive design system and style guide establishing visual standards, component libraries, and usage guidelines.
View PDFUX Research
SI 429 — Research Presentation
Research project presentation documenting user interviews, competitive analysis, and synthesized insights for product strategy.
View PDFNonprofit Campaign Design
Mind4Youth
Social media campaign design for Mind4Youth, a nonprofit focused on youth mental health. Work includes three distinct campaign series with coordinated feed posts and story graphics, developed through a social media partnerships program.
Campaign — Creativity & Emotional Expression
Instagram Story
Coordinated story graphic extending the campaign narrative
Campaign — Setting & Achieving Realistic Goals
Campaign — Positive Friendships & Featured Posts
Academic Design Projects
Graphic Design
Print and brand design projects completed through the University of Michigan's graphic design curriculum. Work spans business card design, booklet layout, poster design, pattern development, and brand observation studies.
Poster Design
Vertical Poster Project
Conceptual poster design exploring hierarchy, typography, and visual composition in vertical format.
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Publication Design
Booklet — Project 3
Multi-page booklet demonstrating grid systems, typographic hierarchy, and cohesive layout design.
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Brand Identity
Business Card — Project 4
Business card design exploring personal brand identity, typography, and print production considerations.
View PDF
Brand Identity
Horizontal Business Card — Final
Final iteration of business card design in horizontal format, refined through critique and iteration.
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Pattern Design
Pattern Chart — Project 5
Surface pattern design project developing original repeating patterns through systematic exploration.
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Brand Analysis
Brand Observation Study 3
Critical analysis of visual identity systems, examining how brands communicate through design language. Five mood-board spreads — Maggie Rogers, Blood Orange, Bad Bunny, Bon Iver.
View GalleryPublic Relations Writing
PR Writing
Strategic communications projects from COMM 342 — full media kits, press releases, and brand pitches developed for real brands and real audiences.
Media Kit · Brand Strategy
Aritzia × Noir Public Relations
Group PR project — comprehensive media kit including press release, media pitch, brand story, fact sheet, lookbook, and event & collaboration pitch with @wishbonekitchen (Meredith Hayden). Social media strategy included.
View 15 Pages
Press Release · Media Pitch
Reformation Hard Launches Collection with Pete Davidson
Press release and media pitch for Reformation's Valentine's Day campaign with Pete Davidson — announcing a limited-edition lounge wear collection with tailored pitches for lifestyle and fashion media.
View 2 PagesLet's connect
I'm a recent University of Michigan honors graduate relocating to Chicago this summer. I'm looking for a role in PR, marketing, or social media strategy where I can contribute from day one and keep growing — and I'm open to opportunities in Metro Detroit in the meantime. If that sounds like a fit, I'd love to connect.
Send a Message
I'll get back to you as soon as I can.